A Culture of Joy!
Our Culture of Joy means we bring genuine happiness and passion to everything we do. We exist to spread joy—both in the snacks we craft and in the way we work together, as a family…
Tanakoo’s culture is about embracing the spirit of family and believing that success is shared. We empower our people to take bold steps, innovate fearlessly, and support each other every step of the way. In a Culture of Joy, we’re not just focused on winning—we’re focused on how we win, ensuring that our journey is filled with purpose, positivity, and pride.
Because when joy is at the heart of what we do, every challenge becomes an opportunity, every innovation becomes a celebration, and every victory is a testament to the joy we bring to our consumers, our team, and the world.
At Tanakoo, joy isn’t just what we create—it’s who we are.
Our Values
Family
Cause Nothing's stronger than Family Values.
At Tanakoo, family is more than a word—it’s a way of being. We nurture a culture where everyone feels welcomed, valued, and supported, fostering close-knit relationships that transcend the workplace. By embracing family values like respect, empathy, and loyalty, we empower Tanakooers to bring their whole selves to work, knowing they are part of a community that genuinely cares.
1
NIYA
Pure Intent and Sincere Purpose
At Tanakoo, Niya—the principle of pure intention and sincere purpose—is at the heart of everything we do. Inspired by the Moroccan ethos of approaching life with genuine intent and trust, Niya guides us in crafting snacks that are not just delicious but also meaningful. Niya reminds us that true success lies in authenticity—when we act with sincerity, we create not just great snacks, but also lasting connections built on trust, care, and joy.
2
NEFS
Profoundly Committed
At Tanakoo, Nefs as a corporate value captures the spirit of wholehearted engagement, weaving together soul, ego, and heart into our work—much like the Moroccan way of life that emphasizes depth and sincerity in everything we do. This value reflects a profound commitment and purpose, where Tanakooers pour their full, authentic nefs into every project, interaction, and creation. It’s not merely about effort; it’s about bringing one’s entire self to each task.
3
TRUST
Built on Integrity, Strengthened by Trust.
Trust is our cornerstone. We believe in open communication, accountability, and mutual respect, allowing every Tanakooer to feel confident in their role. This environment of trust inspires our team to take ownership, make impactful decisions, and grow both personally and professionally.
4
Courage
Empowered to Innovate, Brave Enough to Lead
We encourage Tanakooers to step boldly into new challenges and embrace innovation. In an industry as dynamic as ours, courage propels us forward—whether it’s introducing new flavors or reimagining classic treats. This spirit of bravery energizes our team, allowing them to grow, take risks, and drive change with confidence.
5
Joy
Creating Happiness, One Bite and One Smile at a Time.
Joy is our essence and our mission. We believe that happiness should be felt at work as much as it’s tasted in our treats. By fostering a joyful environment filled with laughter, camaraderie, and celebration, Tanakooers find a workplace that uplifts and motivates, creating a ripple effect that brings joy not only to our team but also to the world.
