Our Principles
Consumer Devotion: The consumer is our boss!
We love snacks, and our consumers even more! We strive everyday to earn their loyalty and love. Our consumers are at the heart of everything we do, and we work hard at building a culture of innovation, to anticipate and respond to their current and future needs, delivering tasty snacks they’ll love.
Passionatly Innovative: We boldly explore uncharted territories.
We are not afraid of the unknown but rather more embrace it. We’ll challenge ourselves to bring our consumers products they couldn’t, wouldn’t have had access to before
Quality Obsession: We will only serve quality.
Our consumers depend on us to only give them our best, everyday. We will never bake any shotcuts when it comes to our consumers experiences of quality, safety, and reliability. Quality is the bond of trust between us, our consumers and their families and we’ll not betray it.
Purposefully Accessible: We will stand for Accessibility.
We believe that we must create and spread joy through our snacks and we exist to make the joy of a great snack available to all.
Ownership Driven: We do the right thing.
We are accountable and always lead with honesty and integrity . We will constantly do right for our people, customers, partners, consumers and treat Tanakoo as our own.
Empathetically Centered: We believe in the power of emotions.
We are placing empathy at the heart of everything we do. It involves understanding and valuing the perspectives, feelings, and needs of our people, consumers, customers, and communities. We commit to create a workplace & customer experience rooted in understanding, kindness and respect.
